OSP assessment: Learner response

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 Create a new blog post on your Media 1 Exam blog called 'OSP assessment learner response' and complete the following tasks:


1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Strong response to the 24 mark question- you completely address/validate the statement with lots of reference to both CP's and theories. Clear sense of purpose, argument in your writing- keep this up!  A plan really helps.

EBI: Your analysis of the google home unseen advert is good but it is nit excellent- feels brief =. See mark scheme in how to achieve top level. Provide other theories in 25 mark question to reference e.g. Shirky

2) Read the whole mark scheme for this assessment carefully. Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

  • Reinforces white, western, middle-class representation of family life to the exclusion of other backgrounds (race/ethnicity, sexuality, age, class).
  • The repetition of the word ‘home’ may disturb audiences who see the advert as an example that nowhere is safe from multinational capitalist giants such as Google.
  • Some audiences may reject the stereotypical gender roles with a mother playing with the two children and no father in shot (presumably at work).


3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - validity of theory/narrow range of values and ideologies).
  • Swifts marketing material for the Tortured Poets Society (which is plastered across her website and social media) is constructed in a sexualised way that emphasises Swift’s appearance.
  • This appears to reinforce stereotypical representations of women in the media as spectacle (van Zoonen)
  • Paul Gilroy has written extensively on the experience of Black British people and his work on ‘double consciousness’ is worth exploring in relation to this question.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction and conclusion.
Paragraph 1
  • Capitalists ideologies and constantly reinforced in mainstream media 
  • Ways TS reinforces capitalist ideologies- website conventions and social media
Paragraph 2
  • Rebuttal- niche products do not fall in this category
  • Example: the Voice (should mention Gilroy)
Paragraph 3
  • TS's stance advocacy for equal rights, feminism, add stats of registered voters.
  • Endorsed Kamala Harris
5) Finally, identify three key areas you plan to revise from the OSP unit before the January mock exams (e.g. CSP elements or media theories) having looked at your feedback from this assessment.
  • Linking past theories to The voice and Taylor Swift- Shirky, Gilroy, Van Zoonen
  • More specific examples from the Voice website
  • More end of audience revision

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