A level media exam blog

  Structure Who you are working with: Ishmeet The psychographic group you are researching: Aspirer Introduce your example couple that represents your group: two best friends 2) Where do they work/study? Work at sephora 3) What do they do in their spare time? shopping for new and trendy fashion and read celebrity gossip  Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  Magazines -fashion and have a vogue magazine subscription Broadcast:  What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? Love island and keeping up with the kardashian on disney+ Online:  What technology do they own? What websites do they visit (if any)? What social media do they use? Iphone and ipad for work  Zara and other fashion brands

Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries  are highly profitable? Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural ind

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience's viewing habits have changed rapidly and competition is ever increasing  2) Read page 4. How has TV viewing changed in recent years?  There have been significant changes in the way in which people watch television. Live broadcast viewing has declined and audiences continue to choose to watch content at times it suits them by on demand streaming 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  They have trustworthy news sharing unbiased views and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV A udiences tend to watch and

Media conglomerate research Media conglomerates: quick-fire research task Name of media conglomerate: Disney Conglomerate ownership What brands, companies or media products is the conglomerate best known for? Owning marvel, Disney princess stories and disneyland Vertical and horizontal integration What examples can you find of vertical or horizontal integration for this conglomerate? Remember, for vertical integration you are looking for companies linked through the chain of production. Vertical integration - disney owns hulu and disney + and offers theme parks like disney world also disney owning marvel  horizontal integration- integrating with Facebook and Coca-Cola. Disney and Pixar merge is a perfect example of horizontal integration. Disney purchased Pixar back in 2006. Convergence and synergy Find a media product or brand associated with your conglomerate. How has technology changed the way audiences access that product? What examples of synergy can you find in the promotion or d