MIGRAIN: Reading an image



1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.

The slogan "I am what I am" suggests 50 cent is unapologetically himself. The colour scheme of black and white could represent a flashback and his past. This is further proven with the anchorage text as the letter "o" being coloured in to illustrate bullets as 50 cent has been shot and suffered from gun violence. 50 cent has a serious facial expression and is looking at the camera to address his audience face to face. This could also show vulnerability as he is finally facing his demons and facing his past that haunts him. He is wearing a camo hat and a vest that also looks like a bullet proof vest. 50 cent could be trying to show us he is ready and prepared and wears his bullet proof vest as protection . His chain and earrings stand out and contrast the black background and this may have been done intentionally to present wealth 



2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative.




This poster was made to boost morale of female workers at 
Westinghouse Electric's company during World War II. However, the poster and the character outlived their original purpose. This advert became a symbol for female empowerment, glamorising and glorified the role of working women. Rosie the Riveter is wearing extensive make-up to prove to other women that they can be pretty and still get their hands dirty with work. She is rolling up her sleeves to show her muscles to subvert stereotypes of women in the workplace. The slogan "we can do it" advocates for all women and the personal pronoun "we" reinforces feminism and women working together as a collective force. Not only is the women illustrated as hard working and confident but also as attractive which suggests that a women's femininity need not be sacrificed. The badge on the "We Can Do It!" worker's collar identifies her as a Westinghouse Electric plant floor employee and the colours she is wearing: red, white and blue clothing was a subtle call to patriotism, one of the frequent tactics of corporate war production committees as Rosie the Riveter convinced women that it was their patriotic duty to work as the men were off fighting in the war. Her stoic facial expression conveys seriousness and her devotion to working






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