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Showing posts from April, 2024

Advertising: Introduction to Postcolonialism

  Introduction to Postcolonialism: blog tasks Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  Colonialism is defined as “ control by one power over a dependent area or people .”  the belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought hat came before it. Postcolonialism exists to question w