A level media exam blog

  Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of  binary opposition  can you suggest from watching this clip?  Left wing and right wing ideals. Russell Brand has an opposite belief about  BREXIT. He thinks we should stay in the European union and disagrees with Nigel Farage that immigrants and overpopulation is the reason for budget cuts.  2) What  ideologies  are on display in this clip? Those that believe that the UK support Nigel Farage's' campaign and those who don't support what Russel Brand should leave the EU and those that don't. Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. It uses an entertaining story using Propps Character types where the people in the homes are the villains for not using the marmites and the marmite is the damsels  in distress being saved by the workers. 2) What persuasive techniques are used by the Marmite advert? Funny narrative to make the audience laugh and a lot of dramatic exaggeration when the people found out whether they were marmite lovers or haters 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertisin

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons 2) How does Gauntlett suggest the media influences the way we construct our own identities? Television programmes, pop songs, adverts, movies and the internet all also provide numerous kinds of 'guidance' - not necessarily in the obvious form of advice-giving, but in the myriad suggestions of ways of living which they imply.  Magazines, bought on one  level for a quick fix of glossy entertainment, promote self-confidence (even if they partly

  Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? creation of the 'feminine mystique'