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Audience theory 2 - the effects debate

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  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think it plays a significant role but the media is not solely responsible. The more young people continue to socialise online and not in person, they will develop anti-social mannerisms    2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Yes, young people are now learning behaviour from social media as the more they consume, the more they are convinced that what they see is the norm. This proves the social learning theory to be even more relevant and present in the digital age 3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a r
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MIGRAIN: Reading an image

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Image
1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes . The slogan "I am what I am" suggests 50 cent is unapologetically himself. The colour scheme of black and white could represent a flashback and his past. This is further proven with the anchorage text as the letter "o" being coloured in to illustrate bullets as 50 cent has been shot and suffered from gun violence. 50 cent has a serious facial expression and is looking at the camera to address his audience face to face. This could also show vulnerability as he is finally facing his demons and facing his past that haunts him. He is wearing a camo hat and a vest that also looks like a bullet proof vest. 50 cent could be trying to show us he is ready and prepared and wears his bullet proof vest as protection . His chain and ea
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Advertising: David Gauntlett and masculinity

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  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons 2) How does Gauntlett suggest the media influences the way we construct our own identities? Television programmes, pop songs, adverts, movies and the internet all also provide numerous kinds of 'guidance' - not necessarily in the obvious form of advice-giving, but in the myriad suggestions of ways of living which they imply.  Magazines, bought on one  level for a quick fix of glossy entertainment, promote self-confidence (even if they partly
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