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Advertising: David Gauntlett and masculinity

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  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons 2) How does Gauntlett suggest the media influences the way we construct our own identities? Television programmes, pop songs, adverts, movies and the internet all also provide numerous kinds of 'guidance' - not necessarily in the obvious form of advice-giving, but in the myriad suggestions of ways of living which they imply.  Magazines, bought on one  level for a quick fix of glossy entertainment, promote self-confidence (even if they partly...
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MIGRAIN: Reading an image

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Image
1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes . The slogan "I am what I am" suggests 50 cent is unapologetically himself. The colour scheme of black and white could represent a flashback and his past. This is further proven with the anchorage text as the letter "o" being coloured in to illustrate bullets as 50 cent has been shot and suffered from gun violence. 50 cent has a serious facial expression and is looking at the camera to address his audience face to face. This could also show vulnerability as he is finally facing his demons and facing his past that haunts him. He is wearing a camo hat and a vest that also looks like a bullet proof vest. 50 cent could be trying to show us he is ready and prepared and wears his bullet proof vest as protection . His cha...
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Advertising: Introduction to advertising

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  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. It uses an entertaining story using Propps Character types where the people in the homes are the villains for not using the marmites and the marmite is the damsels  in distress being saved by the workers. 2) What persuasive techniques are used by the Marmite advert? Funny narrative to make the audience laugh and a lot of dramatic exaggeration when the people found out whether they were marmite lovers or haters 3) Focusing specifically on the Media Magazine article, what does John Berger s...
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