Newspapers: Daily Mail & Mail Online CSP
Daily Mail and Mail Online analysis
Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.
1) What are the most significant front page headlines seen in the Daily Mail in recent years?
Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.
1) What are the most significant front page headlines seen in the Daily Mail in recent years?
'A new dawn for Britain' and 'house of unelected wreckers'
2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
Conservative and right wing. The audience is positioned to support the BREXIT vote and be proud of Britain's new chapter
3) How do the Daily Mail stories you have studied reflect British culture and society?
3) How do the Daily Mail stories you have studied reflect British culture and society?
The support right wing views and the conservative party. In regards to British society and culture, the Daily Mail promote traditional British values like reinforcing the monarchy.
Now visit Mail Online and look at a few stories before answering these questions:
1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?
- 'Tens of thousands of top secret documents about JFK's assassination are RELEASED: All the biggest bombshells as Trump's own national security team is left stunned'- hard news
- Frail NASA astronauts get health checks as they finally return to Earth after being rescued by Elon Musk having spent 286 days in space- hard news
- 'Sam will NEVER be forgiven for his snide remarks': Disgusted friends of Zara McDermott tell KATIE HIND truth about poisonous break-up - and expose Sam's 'pathetic' behaviour- Soft news
- Truth about drug that killed The Vivienne: Ketamine's left my friends in nappies. But that's not the worst of it... and few realise exactly what it does- Soft news
- Fears Labour's £5bn benefits cuts will fail because people 'game' disability tests - as Starmer pleads for rebel MPs to get behind reforms to 'shocking' system saying 'those who can work should work'- Hard news
- This anti-ageing cream helps tighten 'a scraggly neck' with firming results in WEEKS - one sells every 60 seconds for a reason!- Clickbait
The headlines highly reflect the Daily Mail's right wing ideologies as they present Elon Musk (member of republican government) in a positive light. One headline actively presents the labour party in a negative light ands criticises Keir Starmer
3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
It has an endless scroll to keep readers interested. There is a gossip column that goes along the entirety of the page. The articles also have videos and moving pictures to grab a readers attention
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
It has an endless scroll to keep readers interested. There is a gossip column that goes along the entirety of the page. The articles also have videos and moving pictures to grab a readers attention
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
News content across the print and online versions often includes stories concerning women (health, family, fashion, celebrity focus); Royal family coverage; outspoken columnists
such as Richard Littlejohn; attacking Jeremy Corbyn and the Labour party in general.
The mode of address used is often outspoken, hyperbolic with a strong sense of the newspaper attempting to express the frustrations of their readers. Daily Mail’s mode of address is aimed at women so the language and discursive strategies are ones more likely to appeal to preferred female audience.
- Practical: bribery, luxury, offering consumers a chance to feel rich with abundant content
- Emotional: exaggeration or hyperbole, repetition, comforting
- Associations: celebrity endorsement; experts
4) What is the Daily Mail’s editorial stance?
The Mail’s political stance is traditionally Conservative, having supported the party in all recent general elections.
5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
In news that will surprise very few, the Daily Mail is seen as Britain’s most right-wing newspaper
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) How did the launch of the Daily Mail change the UK newspaper industry?
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) How did the launch of the Daily Mail change the UK newspaper industry?
Technological developments allowed the Daily Mail to increase their volume of sales, and then offer an affordable cover price for the lower middle-class readership.
2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail is owned by the British Media company DMGT (Daily Mail and General Trust plc), Mail on Sunday, MailOnline, Metro
3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?
He is a traditional conservative and he supports capitalism and free market. He highly critical of the BBC as sees it as a left-leaning and out-of-touch institution. He believes the BBC embodies a kind of liberal metropolitan worldview that is biased against conservative values and ordinary British people.
4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
“EU killers and rapists we’ve failed to deport”, “thousands of violent thugs and rapists from the EU are walking Britain’s streets”
5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
It represents immagration as overwhelming the country and casuing issues like unemoployment and crime
Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What do Curran and Seaton suggest regarding the newspaper industry and society?
Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context
Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What do Curran and Seaton suggest regarding the newspaper industry and society?
They argue that newspapers have to reflect the needs and desires (interests) of
the reader in order to maintain circulation and readership.
2) What does the factsheet suggest regarding newspaper ownership and influence over society?
That media owners did interfere and manipulate newspaper content
3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
To grow traffic and content. The owner at the time (Jonathan Harmsworth) said "it can be
a bigger business than the Daily Mail – financially, in terms of reach, and everything else.”
4) How does MailOnline reflect the idea of newspapers ‘as conversation’?
They allow comments from the readers to interact and offer their opinions on the news post. The relationship then develops between editor and reader, as the editor can respond to reader likes or dislikes. Ediitors can also recieve feedback from readers.
5) How many stories and pictures are published on MailOnline?
5) How many stories and pictures are published on MailOnline?
The digital Daily Mail publishes around 1000 stories, but 10,000 pictures.
6) How does original MailOnline editor Martin Clarke explain the success of the website?
“The reason MailOnline has become a success is because we cover the waterfront. It’s all the news you need to know, all the news you wanna know."
7) How is the priority for stories on the homepage established on MailOnline?
“we let the readers decide what they’re interested in, that’s why MailOnline is so sticky and why it’s so addictive and why people love it so much.” The stories that are on the homepage are there because they have a high click count.
No, audience's should be on control of the news they want to consume and the click's driving the news agenda is more conveniet for readers looking for important and popular news
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