Read Playing With The Past: Post-feminism and the Media ( MM40 , page 64 - our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? HBO’s Pan Am and Beyoncé’s music video for ‘Why Don’t You Love Me’, both of which use the historical setting of the Fifties and early Sixties, a time before the Feminist movement, to reinforce post-feminist ideologies. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? In the pilot episode of Pam Am we see Laura having her weight and appearance checked, and being subjected to a humiliating girdle check (a type of support underwear worn at that time to control the stomach and upper thighs). - this shows we do still need feminism as it ...
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