A level media exam blog

  Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? The subscribe button, the top handle with all the subjects and the headlines on each article 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? News-  this shows the Voice report on issues regarding balck communities Lifestyle-  represents black culture and celebrated black identity Entertainment- covers film, music and television etc.. celbrating black talent and pitting a spotlight on black voices in these industries 3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.  The record stores that shaped Black music in Britain- highlighting black influence in music industry ‘A leader, mentor, and friend’: what Lord Herman Ouseley meant to me- keeing audi...

  Go to our Media Factsheet archive on the Media Shared drive and open   Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can   access it online here   using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Race can be seen as shared biological identities inherited from previous generations. Gilroy would argue that race makes the identity of oppressors and the oppressed seem fixed and uniform. Around the  world structures of political and social life  have been constructed under race thinking. 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy sees race as a result of racism, the fact  that these aspects of society are based upon race thinking is problematic. 3) What is ethnic absolutism and why is G...

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It is made it next to impossible to stop spam, abuse or the trading of images of child abuse. 2) What are the negatives or dangers linked to the development of the internet? Today, the network is becoming invisible, as connectivity becomes seamless, pervasive and fast enough to just work most of the time. We stop seeing it – we only see the connectivity. The internet  delivers freedom of speech, freedom of assembly...

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  In 2005, aged just 15, Swift signed a record deal with the label which gave it ownership of the masters to her first six studio albums. Swift’s deal with Big Machine ended in 2018 and she signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by  Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters in late 2020 on the condition that he would continue to financially profit from them. She quickly announced her intentions to re-record her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Swift ...

  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Nasra - a great assessment overall - lots of specific examples and overall strong knowledge for Q3 on magazine CSPs and audiences For Q1 - give examples of BBC mission statement in relation to BBC newsbeat  For Q3 - consider more on industries for top marks 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. 15-29 target audience selection of news to educate younger audience Construction of bulletins, music and sports 3) Question two asked you how  useful  media effects theories are in understanding the audience response to...