Y12 Media exam: Paper 1 Learner response

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1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
WWW: Nasra, a great effort here! Strong knowledge of contexts around score and old town road.
EBI: Develop unseen Media product analysis. SEE mark scheme for indicative content examples

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: The verbal codes (anchorage text, slogan) offer connotations of wealth, success, independence but also youth

Q2 (unseen text and CSP) additional point/theory/CSP reference: Representation of gender reinforces Judith Butler’s idea of gender as performance

Q3 (music video) additional point/theory/CSP reference: The final scene of the video in the line dancing hall perhaps suggests cultural conviviality


3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: Greater control of the production process and Lower costs and higher profits

Definition and benefits of diversification: Diversification is when a media company branches out into a different area of the media industries. For example, many media companies have had to diversify to internet-driven distribution (e.g. streaming) as a result of new and digital media.


4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.
  • The internet has brought significant challenges to the industry in the form of illegal downloading and file sharing.
  • Video sharing sites like YouTube allow filmmakers to find an audience without needing major industry figures or institutional support.
  • New technology has reduced the costs of film production, distribution and marketing due to the rise in digital editing, YouTube and social media.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 
Revise theories that relate to score and BBTL (cultural industries) and revise technical, narrative, verbal and non verbal codes

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