Advertising assessment: Learner response

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 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Nasra, you are able to analyse unseen media product to some extent
EBI: not enough depth or detail in your responses overall. not enough theories to evaluate, validate your responses

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition.

Hypermasculine, heterosexual image does not seem to reflect the significant social and
cultural changes of last 50 years in terms of gender roles. Reinforces hegemonic masculinity.

‘Othering’ or racial otherness: Paul Gilroy suggests non-white representations are
constructed as a ‘racial other’ in contrast to white Western ideals.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 
Stereotypical ideals of beauty, Low-key lighting, ‘chiaroscuro’, objectification of men (Gill – female gaze).


4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
decriminalisation of homosexuality in 1967, Hypermasculine representation reflects traditional view of gender roles in 1950s and 1960s, the British Empire and the colonial dominance of the 19th century.


5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  
‘Othering’ or racial otherness, Cultural conviviality, Double consciousness


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