A level media exam blog

  Language: Media factsheet Complete the following tasks using  Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? Cosmopolitan, Newsweek- This type of magazine  is published for a wider  audience to provide information in a general  manner, and the focus is  on many different subjects. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting  men through fashion and image, but also appealing to  their intelligence and needs for information about culture.  “Beyond” is vague, but the magazine also covers politics, technology and trends. It employs leading writers and  experts on a wide variety of topics appealing to activators,  achievers, and seekers. 3) What does the fact...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Nasra, you are able to analyse unseen media product to some extent EBI: not enough depth or detail in your responses overall. not enough theories to evaluate, validate your responses 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. Hypermasculine, heterosexual image does not seem to reflect the significant social and cultural changes of last 50 years in terms of gender roles. Reinforces hegemonic masculinity. ‘Othering’ or racial otherness: Paul Gilroy suggests non-white representations are constructed as a ‘racial other’ in contrast to white Western ideals. 3) Look at your answer and the mark scheme for  Question 1...

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign?  The campaign is part of the retailer’s broader commitment to advancing racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? The camera pans over Black women waiting under dryers as the narrator poses the question, “What is beauty without Black beauty? 3) As well as YouTube, what TV channels and networks did the advert appear on? TV networks and digital channels like BET, OWN Hulu, HBO Max and YouTube; branded  content and podcast advertising through Vox and New York Magazine’s T...

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? According to AdAge (adage.com), advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. The score hair cream advert reflects this as the  “new advertising” of the  1960s took its cue from the visual medium of TV and the popular  posters of the day. 2) What representations of women were found in post-war British advertising campa...

  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Planning 1) In your blogpost, write your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. It ...