MIGRAIN Assessment 3 - Learner response

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 Your learner response is as follows:


Create a new blog post called 'MIGRAIN 3 Assessment - Learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Nasra, good ability to analyse the unseen media products and use of media terminology
EBI: Not enough focus on the other examples of advertising in media

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
7/8 Finally, the costume of the man perhaps reflects David Gauntlett’s idea that masculinity is
evolving due to changing representations in the mass media. The lack of a tie and socks is a
more informal, modern interpretation of masculinity compared to traditional
representations

8/12The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that gender is culturally and socially constructed – not ‘natural’. The construction of the adverts supports Butler’s idea that we are conditioned to adhere to social norms – both in terms of gender roles and heterosexuality.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.
The female model arguably provides evidence for each element of van Zoonen’s theory
regarding the representation of women. Here, she is clearly objectified, restricted to a
secondary role (at the man’s feet), passive, framed to emphasise her sexuality and adhering
to white western beauty standards.

Indeed, this campaign reinforces classic masculine stereotypes and therefore
perhaps provides evidence against Gauntlett’s theory.

The Carolina Herrara advertising campaign reflects a more traditional approach to
representation than found in many modern campaigns. This perhaps reflects the recent
cultural backlash against ‘woke’ or ‘PC’ (politically correct) causes as evidenced by right-wing
political campaigns such as Trump or Brexit.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.
Judith Butler and her argument that gender is not natural and is socially and culturally constructed 


5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.
Linking theories and validating them to media texts. Bringing my own knowledge and examples of media to reference in essays


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