Audience classification

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 Structure


Who you are working with: Ishmeet

The psychographic group you are researching: Aspirer

Introduce your example couple that represents your group: two best friends

2) Where do they work/study? Work at sephora

3) What do they do in their spare time? shopping for new and trendy fashion and read celebrity gossip 

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
Magazines -fashion and have a vogue magazine subscription

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Love island and keeping up with the kardashian on disney+

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Iphone and ipad for work 
Zara and other fashion brands

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