A level media exam blog

Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga’s Little Monsters, Beyoncé’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  When the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologized, with the singer  calling the process “excruciating” . Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Yes, stan accounts now have rthe power to act as publishers and report in place of professional joiurnalists. Mass amateurisation- if anyone can be a publisher, anyone can becom

  Go to our Media Factsheet archive on the Media Shared drive and open   Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can   access it online here   using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Race can be seen as shared biological identities inherited from previous generations. Gilroy would argue that race makes the identity of oppressors and the oppressed seem fixed and uniform. Around the  world structures of political and social life  have been constructed under race thinking. 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy sees race as a result of racism, the fact  that these aspects of society are based upon race thinking is problematic. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It is made it next to impossible to stop spam, abuse or the trading of images of child abuse. 2) What are the negatives or dangers linked to the development of the internet? Today, the network is becoming invisible, as connectivity becomes seamless, pervasive and fast enough to just work most of the time. We stop seeing it – we only see the connectivity. The internet  delivers freedom of speech, freedom of assembly, and freedom of the press in

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  In 2005, aged just 15, Swift signed a record deal with the label which gave it ownership of the masters to her first six studio albums. Swift’s deal with Big Machine ended in 2018 and she signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by  Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters in late 2020 on the condition that he would continue to financially profit from them. She quickly announced her intentions to re-record her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Swift has consciously

  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Nasra - a great assessment overall - lots of specific examples and overall strong knowledge for Q3 on magazine CSPs and audiences For Q1 - give examples of BBC mission statement in relation to BBC newsbeat  For Q3 - consider more on industries for top marks 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. 15-29 target audience selection of news to educate younger audience Construction of bulletins, music and sports 3) Question two asked you how  useful  media effects theories are in understanding the audience response to  War of the Worlds . Complete the fo

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution  2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines use digital developments to their advantage, and have a strong online presence 4) What does the article suggest about how independent publishers use digital media to target their niche audiences? small print runs of well-executed m