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OSP: Clay Shirky - End of audience

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  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It is made it next to impossible to stop spam, abuse or the trading of images of child abuse. 2) What are the negatives or dangers linked to the development of the internet? Today, the network is becoming invisible, as connectivity becomes seamless, pervasive and fast enough to just work most of the time. We stop seeing it – we only see the connectivity. The internet  delivers freedom of speech, freedom of assembly, and freedom of the press in
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OSP: Taylor Swift CSP - Language and Representations

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Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  In 2005, aged just 15, Swift signed a record deal with the label which gave it ownership of the masters to her first six studio albums. Swift’s deal with Big Machine ended in 2018 and she signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by  Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters in late 2020 on the condition that he would continue to financially profit from them. She quickly announced her intentions to re-record her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Swift has consciously
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Y13 Baseline assessment: Learner response

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  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Nasra - a great assessment overall - lots of specific examples and overall strong knowledge for Q3 on magazine CSPs and audiences For Q1 - give examples of BBC mission statement in relation to BBC newsbeat  For Q3 - consider more on industries for top marks 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. 15-29 target audience selection of news to educate younger audience Construction of bulletins, music and sports 3) Question two asked you how  useful  media effects theories are in understanding the audience response to  War of the Worlds . Complete the fo
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Magazines: Industries - the appeal of print and independent magazines

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1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution  2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines use digital developments to their advantage, and have a strong online presence 4) What does the article suggest about how independent publishers use digital media to target their niche audiences? small print runs of well-executed m
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Magazines: The Gentlewoman - Audience and Industries

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 Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?   It has minimalist covers and the  only text is the title, subtitle and name  of the person in the photograph, which  the masthead is in lower  case! Compared with Vogue, Elle or  Cosmopolitan, the gentlewoman has no  need to shout. 2) What representations are offered in the Gentlewoman?   gentlewoman is pleasingly wide ranging. the gentlewoman does a pretty good job of presenting a spectrum of womanhood  This includes playing with ideas of gender performativity and stereotypes. 3) List the key statistics in the article on the average reader of the magazine.   85 percent of the gentlewoman’s audience are women. 61 precent of it's readers are aged 28-46. 47 per cent of The Gentlewoman ’s readers are in the A or B categories of the NRS social gra
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Magazines: Final index

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1)  Magazines: Front cover practical task 2)  Magazines: GQ - Language and Representation 3)  Magazines: GQ - Audience & Industry 4)  Magazines: The Gentlewoman - Language and Representations 5)  Magazines: The Gentlewoman - Audience and Industries 6)  Magazines: Industries - the appeal of print and independent magazines
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Y12 Media exam: Paper 1 Learner response

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1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Nasra, a great effort here! Strong knowledge of contexts around score and old town road. EBI: Develop unseen Media product analysis. SEE mark scheme for indicative content examples 2) Rea d   the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify   ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  The verbal codes (anchorage text, slogan) offer connotations of wealth, success,  independence but also youth Q2 (unseen text and CSP) additional point/theory/CSP reference:   Representation of gender reinforces Judith Butler’s idea of gender as performance Q3 (music video) additional point/theory/CSP reference:  The final s
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