A level media exam blog

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? With ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube influencers encourage the spread of US cultural references, language and attitudes. This form of globalisation implies a dominance of Western cultural attitudes 3) How do influencers reinforce capitalist ideologies?  Most globally popular YouTubers also promote materialism and consumption. Once they become successful, YouTube stars are often sponsored by commercial companies a

Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga’s Little Monsters, Beyoncé’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  When the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologized, with the singer  calling the process “excruciating” . Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Yes, stan accounts now have rthe power to act as publishers and report in place of professional joiurnalists. Mass amateurisation- if anyone can be a publisher, anyone can becom