A level media exam blog

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution  2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines use digital developments to their advantage, and have a strong online presence 4) What does the article suggest about how independent publishers use digital media to target their niche audiences? small print runs of well-exec...

 Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?   It has minimalist covers and the  only text is the title, subtitle and name  of the person in the photograph, which  the masthead is in lower  case! Compared with Vogue, Elle or  Cosmopolitan, the gentlewoman has no  need to shout. 2) What representations are offered in the Gentlewoman?   gentlewoman is pleasingly wide ranging. the gentlewoman does a pretty good job of presenting a spectrum of womanhood  This includes playing with ideas of gender performativity and stereotypes. 3) List the key statistics in the article on the average reader of the magazine.   85 percent of the gentlewoman’s audience are women. 61 precent of it's readers are aged 28-46. 47 per cent of The Ge...