Magazines: GQ - Audience & Industry
Audience Look through the GQ Media Kit and answer the following questions: 1) How does the media kit introduction describe GQ? As the flagship of men’s fashion and style in Britain, to be GQ is to be forward-looking, progressive and cutting-edge. 2) What does the media kit suggest about masculinity? As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. £7.7K AVERAGE ANNUAL SPEND ON FASHION - consumers care a lot about fashion and prioritise. 61% ABC1 - upper class, upper middle class with a lot of disposable income. £138K AVERAGE ANNUAL INCOME - High earning consumers 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ HYPE, MEN OF THE YEAR, TENTPOLE VIDEO AND SOCIAL SERIES- GQ audiences are int